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The art of the deal

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A multinational marketing group with branches in 120+ countries that helps to bring enterprises to foreign markets, find partners and customers

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Localize Your global Marketing Approach While it i

Localize Your global Marketing Approach
While it is easy to write down and document a global content strategy, it’s much harder to put it into practice.
The fundamental challenge for a global team is to build something that local markets would clamor for
To this end, what worked for your local audience might not work internationally.
Taking your marketing efforts global does not mean you have to give up on localizing your message. You have to act “glocally”.

Lack of Adaptation of Sales and Marketing Channels

Lack of Adaptation of Sales and Marketing Channels
A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption.
From the distribution of goods to the distribution of content, channels differ from country to country.
Facebook has a large presence in Indonesia, making it the ideal channel of distribution. However, e-commerce isn’t particularly pervasive.

Develop a Marketing Plan You can’t just change t

Know the Market The first step in attempting to br

Know the Market
The first step in attempting to break new ground for marketing is to understand the ground that you intend to break.
Context is everything. Each country and region has a complex set of sub-behaviors, rules, and rituals they follow.
These will influence the way the customers in through markets deal with marketing content that you put out.
This ranges from the channel of preferred communication to what is considered acceptable marketing material.
This will require extensive research, on a global scale. Much like traditional research, the task is finding what consumers want and planning how to produce those products for them.

What are the Advantages of Global Marketing? As th

What are the Advantages of Global Marketing?
As the footprints of the internet grow larger and larger, the world grows smaller.
Global Marketing has transitioned from a strategy only large corporations could engage in; to a necessity for any company on the internet.
Companies see several gains from selling their products in international markets.
Global Marketing allows your company to access three distinct advantages.

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